Social Ad Effectiveness—Four Things You Need to Know
Social media marketing is now a standard part of brands’ digital plans—and research suggests that’s at least in part because of how effective its proved to be. Topics in this webinar include:
Why many marketers now rate social media advertising as more effective than search;
What Facebook has done to help show the effectiveness of its ad products—and, in turn, social in general;
How mobile fits in with social media ad measurement and engagement;
Why brands are latching on to new social networks like Snapchat.