The answer is simple. If you want to keep your business and keep up with the competition, you have to be there.
The incredible growth in popularity of social networking in the last couple of years, like an explosion. Despite this, many managers and business owners do not understand why their presence in social networks is so important.
Understanding the global digital penetration is not just useful information; it is crucial knowledge that must form the foundation of every brand’s marketing and communications strategy. And here’s why.